Prepaid Cellphones Are Cheaper. Why Aren't They Popular?

Prepaid Cellphones Are Cheaper. Why Aren’t They Popular?

‘Right now, consumers don’t do the math, and they have a lot of resistance to paying $500 to $600 upfront, and they’d rather pay $100 upfront and then overspend,’ he said. ‘That psychology has worked for hundreds of years, and it’s still working.’