Monday, October 17, 2011

Amazon working to remove publishers from book publishing

Amazon working to remove publishers from book publishing

Here’s another entrenched industry fighting change instead of looking for ways to improve upon it. Publishers provide marketing and not much else these days. Amazon knows how to do that just as well, if not better.

“The only really necessary people in the publishing process now are the writer and reader,” [Russell Grandinetti, Amazon executive] said. “Everyone who stands between those two has both risk and opportunity.”

Very prescient - he realises Amazon isn’t going to keep their current position forever either. You can’t stand still.