Small screens are now being branded as 'IMAX'

Small screens are now being branded as ‘IMAX’

(Warning: language in above link.) Always seemed a bit pricey to me anyway, but maybe it’s one of those things you have to see to understand. Now I’m even less likely to try it.

What’s next - branding random things ‘HD’ because most people can’t tell the difference anyway? Oh wait, that’s already happening.